JioStar has appointed Nidhi Maheshwari as senior brand manager

JioStar has appointed Nidhi Maheshwari as senior brand manager for brand marketing strategy at JioHotstar, following the recent transition of Disney+ Hotstar operations to JioStar in India.

Maheshwari, who moved to JioStar in December 2024, has been instrumental in the platform’s relaunch strategy. In her previous role at Disney+ Hotstar, she served as senior marketing manager for content marketing, where she led several successful campaigns including the award-winning launch of The Night Manager which achieved record awareness scores with optimised marketing spend. The campaign secured gold at the 2023 Promax Asia awards.

Her experience includes launching streaming platforms in India, having previously led Lionsgate Play’s market entry in December 2020. Her career spans roles at major consumer brands including Parle Agro, where she managed the Appy Fizz portfolio and key partnerships including Bigg Boss, and Unilever’s Lakmé division, where she handled fashion week marketing and strategic alliances.

In her current role, Maheshwari is spearheading JioHotstar’s brand expansion initiatives across entertainment, sports, and regional content segments as the platform establishes itself under new ownership.

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शाइनिंग वैश्य एवं जैन टाइम्स

शाइनिंग वैश्य एवं जैन टाइम्स भारत की प्रमुख न्यूज मीडिया संस्थान शाइनिंग टाइम्स न्यूज मीडिया का सामाजिक वेंचर है। शाइनिंग वैश्य एवं जैन टाइम्स देश दुनिया के माहेश्वरी, अग्रवाल, खंडेलवाल, गुप्ता, पोरवाल आदि वैश्य समाज और जैन समाज का प्रमुख ऑन लाइन न्यूज और व्यूज़ प्लेटफार्म है।

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